NRAEF- BE AN UNFollower
Everyone thinks working in restaurants is not a viable career option. The National Restaurant Association Educational Foundation wanted high school kids to consider restaurants and choose the path less taken. So we created ‘Unfollow’, a 360 campaign that showed off how cool working in restaurants can be.
SOCIAL EXTENSIONS
This print campaign was carried forward on social as easy and snackable content. We would also reach out to people tweeting about their dull jobs and respond with a peak into what life in the restaurant industry looks like.
NETFLIX MINI SERIES
We would find chefs and industry personnel who have “unfollowed” and create a documentary series about their journeys.
INSTALLATION
To make our installation for the launch, we will invite successful people from the industry to write what they unfollowed to get where they are on a wall in a high traffic area.
