PRINGLES FLAVOR stAcking
In 2017 Pringles launched a whole new way of enjoying their chips, by stacking different flavors to create entirely new ones. To show the endless combinations you can make, we created a video to launch the concept of never-ending Pringles stacks. The concept was also adapted for the Canadian market and made into a series of TV spots.
The Never Ending GIF started as a humble social post but quickly grew to become an asset for the brand. During the launch of Flavor Stacking it was used in the pop-up store and reformatted into a billboard at Times Square.
CANADA TV SPOTS
It didn't end there. During Superbowl season, the Never Ending GIF was adapted into a TV spot for French Canada.