CONSENT NOT CLOTHES

The first response to sexual harassment is questioning what the victim was wearing, insinuating that the 'proper outfit' would have somehow prevented it from happening. We challenge this notion with Aerie's new line of clothing.

 
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THE CLOTHING LINE

Where a consumer would expect to see dreary washing instructions, Aerie creates a moment of pause by giving them instructions to avoid sexual assault instead.

 

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    THE ONLINE STORE

    The clothing line will be available online and in-store. The lines throw light on rampant victim blaming in society.

    All proceeds from these items will go towards organizations like UN Women, RAINN and Safe Horizon.

     

    Changing the conversation

    Aerie gets the word out through contextually placed posters.

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    Awards

    Addy New York City, Gold

    Addy District 2, Gold

    For UN Women